As colunas da ‘Folha’ (de novo)

Flavia Lima, ombudsman da Folha, fala sobre o texto de Hélio Schwartsman em que ele diz torcer pela morte de Jair Bolsonaro:

Essa liberdade é louvável e precisa ser ampla. Helio Beltrão segue dizendo o que pensa, mas, para lembrar de outro exemplo, Anderson França, colunista polêmico que escrevia no site, durou menos de um ano no jornal. Qual é a regra?

Adoraria saber a regra. Flavia poderia ter perguntado para os responsáveis pela escolha dos colunistas, mas talvez tenha evitado porque a resposta provavelmente seria vaga e desinteressante.

(Não resisto: Helio Beltrão pensa?)

De modo legítimo, a Folha busca audiência. Com os seus mais de mil comentários no site (um texto popular costuma ter entre cem e 300 comentários), a coluna a entrega. Mas briga entre famosos também dá cliques, sem que o saldo em termos de credibilidade seja significativo para o jornal.

O que ela quis dizer com “saldo [significativo] em termos de credibilidade”? Essa parte ficou ambígua. De qualquer maneira, para mim, noticiar briga irrelevante entre famosos diminui, sim, a credibilidade do veículo – mais do que qualquer texto ruim de Hélio Schwartsman.

Um outro aspecto é que a coluna aproxima as páginas do jornal do vale-tudo das redes sociais, universo em relação ao qual a Folha e toda a imprensa buscam se diferenciar.

Concordo. Quando a Folha deu espaço a Kim Kataguiri, no já longínquo 2016, escrevi:

Talvez leitores menos qualificados, que se “informam” loucamente pelo Facebook (onde também vociferam suas opiniões), tenham gostado da decisão da Folha. Faz sentido. A contratação de Kataguiri como colunista é um claro exemplo da contaminação do jornalismo pelas redes sociais. O “textão de Facebook” ganhou espaço como coluna de jornal.

[…]

Não sei bem quem ganha com essa baixaria toda. Mas certamente o jornalismo perde.

Tyler Cowen on ‘Bloomberg View’

Interesting post by Tyler Cowen on Bloomberg View:

One of the most striking features of BV, from my personal point of view, is how many of the writers I was actively reading and following before they started with BV. […]

One day I woke up and realized these people write for Bloomberg View, or that people like them were going to, and then it occurred to me that maybe I should too. And there are still Bloomberg View writers I haven’t really discovered yet. (By the way, one reason all these people are so good is because of the consistently excellent editors.)

What is the common element behind all of these writers? I would say that Bloomberg View tends to hire reading-loving, eclectic polymaths, with both academic knowledge and real world experience, and whose views cannot always be predicted from their other, previous writings.

Over the last year, I think I would nominate Ross Douthat as The Best Columnist. But overall I think Bloomberg View has assembled the most talented and diverse group of opinion contributors out there, bar none.

On top of all that, BV is perhaps the least gated major opinion website.

The list of columnists for Bloomberg View is really admirable. It may be even possible to say that, within a certain scope, Bloomberg View alone is better than all of Brazil (i.e., considering all its news publications) when it comes to opinion writers.

Tyler Cowen sobre a ‘Bloomberg View’

Post interessante de Tyler Cowen sobre a Bloomberg View:

One of the most striking features of BV, from my personal point of view, is how many of the writers I was actively reading and following before they started with BV. […]

One day I woke up and realized these people write for Bloomberg View, or that people like them were going to, and then it occurred to me that maybe I should too. And there are still Bloomberg View writers I haven’t really discovered yet. (By the way, one reason all these people are so good is because of the consistently excellent editors.)

What is the common element behind all of these writers? I would say that Bloomberg View tends to hire reading-loving, eclectic polymaths, with both academic knowledge and real world experience, and whose views cannot always be predicted from their other, previous writings.

Over the last year, I think I would nominate Ross Douthat as The Best Columnist. But overall I think Bloomberg View has assembled the most talented and diverse group of opinion contributors out there, bar none.

On top of all that, BV is perhaps the least gated major opinion website.

A lista de colunistas da Bloomberg View é realmente admirável. Talvez seja até possível dizer que, dentro de um certo escopo, a Bloomberg View sozinha é melhor do que o Brasil inteiro (todos os veículos somados) em matéria de opinião.